You might hear some web designers claim that their sites are "Google-friendly," which usually means they’ll submit your site to Google or follow basic guidelines to ensure it’s indexed by search engines. However, this is not the same as comprehensive SEO. Being "Google-friendly" might get your site noticed, but it doesn't guarantee that it will rank well for the keywords that matter most to your business.
SEO is about more than just being seen by Google; it's about ensuring that your website appears prominently in search results when potential customers are looking for products or services like yours. This involves ongoing efforts, such as keyword research, content creation, technical optimisation, and link building, all of which work together to improve your site’s visibility and attract more targeted traffic.
Without proper SEO, your "Google-friendly" site might just end up being lost in the vast sea of the internet, never reaching the audience you’re aiming for. SEO is what helps turn your website into a powerful tool for driving business growth.
Case Study Example:
Take our client, J Shearer Roofing, as an example. When they first launched their website, it was submitted to Google and followed basic "Google-friendly" practices. This meant the site could be found online, but it wasn’t appearing in the top search results for key terms like roofing services Wyoming or roofers Wyoming.
This is where SEO comes in. We worked with J Shearer Roofing to identify the specific keywords their potential customers were searching for. We then re-designed their website, and optimised their website content, improved site speed, and built high-quality backlinks. As a result, their site started ranking higher in search results, attracting more visitors and generating more inquiries.
Without proper SEO, J Shearer Roofing’s "Google-friendly" site might have just been another listing buried deep in search results. SEO is what helped turn their website into a powerful tool for driving business growth, ensuring they appear when customers are actively looking for roofing services in Wyoming.
"We’ve had the pleasure of working with Synergy Developers for over 10 years now, and We can’t recommend her services highly enough. When we first launched our website, it wasn’t driving the results we needed. Thanks to Synergy Developers, our site now ranks prominently for key search terms like 'roofing services Wyoming' and 'emergency roof repairs.' This has led to a significant increase in website traffic and customer inquiries, which has been a game-changer for our business.
From start to finish, Synergy Developers was extremely helpful and easy to deal with. She always responds quickly to any ongoing queries and nothing is ever too much hassle. We wouldn’t hesitate to recommend her to anyone looking for a great website or SEO!"
Jamie Shearer, Managing Director, J Shearer Roofing